Do you wish your business could gain better exposure for its charitable values?
Would you like guidance on how to throw a kick-ass fundraiser?
Do you dream about an outside-of-the-box idea that could set you apart from your competition?
Are you interested in networking with like-minded, cool people?
Well then you have found your hive.
We are all about pulling together, and using everyone’s best qualities to strengthen our community.
We know that a business can grow by giving back, and the whole community grows too. It’s a win-win!
Let us show you that one bee is powerful but a hive is unstoppable!
So, what can you do to help?
How To Do It
So with the benefits (and the necessity) of authenticity in mind – how can you demonstrate it convincingly in order to grow your business? Thankfully there are multitudes of practical ways you can develop your authenticity simply and effectively.
01. Be real
Sounds simple right? Yet it’s amazing how many businesses get this wrong. Share your passions and your mission and get back to basics. Who are you? What drives you? The best way to be perceived as authentic is to BE authentic, so build a purpose for your business beyond making a buck. Get back to grass roots and apply your core values, goals and beliefs as the heart of how you approach every aspect of your business.
Be warned – being real comes with the caveat that you must exhibit empathy and intuition in order to make this work. Idiots, bigots and those lacking social graces need not apply.
…And that means remaining true to yourself and your business, sharing your passions and your mission, but ALSO taking time to listen and understand those involved with your business, from your clients through to employees, peers and suppliers. Don’t over self-promote or force things on others, it will only have a detrimental effect.
02. Be charitable
In a bid to convince consumers businesses are having to become more like people, and genuinely charitable souls work hard for their causes and gain a lot of respect as a result. Affiliating your company with a charity and building campaigns around it goes a long way to winning people over with your altruistic nature - but you have to go the whole way to be convincing, which means not just making a donation once or twice a year - for real impact make yourself the true champion of a cause instead.
03. Be Consistent
Inconsistency is confusing to consumers and smacks of massive contradiction. Giving mixed messages easily leads to suspicion and mistrust. This is a surprisingly commonly made mistake, with the offending enterprises acting and operating in a completely different way offline to online, or across different online platforms – presenting a damaging schizophrenic image. Whilst it is important to tailor your fundamental approach to a specific platform, your fundamental message, style and identity should remain the same throughout to ensure you convey your business as strong, self-assured and trustworthy.
Meet Our Founder
Mindy is a Colorado native that graduated from CSU with a Master’s degree in Educational Leadership, Renewal, and Change. As a former High School Spanish Teacher, she enjoys helping people and working with youth in the community. She and her husband Dr. Mason Bryant own a local, funky eye care clinic called Edge Optics. Mindy has spent a lot of time organizing Edgey fundraisers and creative marketing campaigns for their business. Over the 4 years as business owners, Edge Optics has grown exponentially each year, and the power couple has learned a lot about entrepreneurship, management, and building a values-based business. Mindy knew she has a passion for giving back and wanted to show others how to do the same, which inspired the idea for Hive Theory. Mindy and Mason have two energetic boys, and several pets. They spend as much time as possible hiking, biking, and enjoying the outdoors as a family! Mindy loves living in Fort Collins because of the great vibes, good food, and artistic culture. This crazy busy Mama meditates every day, reads obsessively, and lives for meaningful connections. She truly cares about making a difference and is passionate about everything she does.
Emma is the Assistant Director of Hive Theory and is completely overjoyed to be involved in such an amazing company. Emma was born and raised in Fort Collins, and loves being able to pour her affection for her hometown into the work with Hive. Being able to do work that is focused on giving back has always driven Emma, so Hive Theory is an incredible opportunity. Emma is in her senior year at CSU for a degree in Business Management and Marketing, and cannot wait to graduate. When she is not working or studying, Emma loves to read voraciously, practice yoga and ballet, sew and knit, and spend time with her wonderful friends and family.