What is Social Roulette?

Hi all! We are so excited to be hosting a third Social Roulette with Blue Harvest Apparel on September 19th from 5-7PM at Ace Gillett’s. We were overwhelmed with the support and positivity following the last two Social Roulettes, and we are thrilled to be hosting a third.

We decided it’s time to share how Social Roulette started. Both Mindy and McKenzie from Blue Harvest are small business owners, so they are well versed in the classic networking event and their pros and cons. One of the most obvious cons was the lack of authentic connections that came out of the events. You would exchange business cards with a few people, halfheartedly talk about getting coffee sometime, and that would be that. There were cliques and there was a lot of awkwardness. Traditional networking events are hell for introverts, especially if you don’t know anyone. Walking into a room filled with new people and being expected to go up to these strangers and strike up a conversation is as close to medieval torture as you can get.

This set up serves no one and can lead to burnout pretty quickly. There had to be someway to change this. Hive Theory is all about creating authentic connections and fostering community right? So there has to be some way to transfer that to networking. Thus Social Roulette was born. By creating an event structure that ensures that every attendee will rotate around the room and meet new people at every table, the cliquey nature of traditional networking groups will be avoided. This strategy also is a comfort to the introverts in the world, as it takes out need to approach someone and introduce yourself. Roulette wheels are in the center of every table in the room, with question cards about yourself and community in all of the shot glasses. These are used as a tool to make sure there are no awkward lulls in conversation, and that there is always something to focus on. Cocktails are delivered as the rounds carry on, as well as delightful appetizers to keep you somewhat clear-headed.

One of Hive Theory’s other most important driving forces is giving back to the community. We make sure that everything we do has an element of giving back embedded in it, including Social Roulette. This time around, we are thrilled to be working with Realities for Children, an incredible local organization that have dedicated themselves to helping at risk youth in Northern Colorado. Having a give-back element to Social Roulette only adds to the authenticity of the event and the connections that are made there. We truly value this community and what we do with our reach as business owners, can make a huge difference.

We hope this answered some of your questions about Social Roulette, and we are excited to see you all there in September!

Mental Health: Why Opening Up is Vital

By Emma Wallace

There has been an onslaught of individuals in positions of power and/or high visibility owning up to and sharing about the mental health struggles that they go through. While this might seem like a lot or just down right triggering, it is actually an extremely noble and important thing to do. From the point of view of the individual sharing, the more you talk about it the easier it becomes to talk about. And from the perspective of the individual hearing the story, it makes your own mental health issues seem not as daunting and solidifies the point that you aren't alone. 

I come at this from a very personal place. I have depression and anxiety, and when I was in high school I tried to kill myself. Twice. This has always been hard for me to talk about, especially when I was going through the thick of it. I didn't want to come off as weak or sick, I didn't want to be burden on my loved ones. I felt I had to keep up the facade of the straight A student who was nice to everyone. Even after my suicide attempts, I did not talk about my mental health openly EVER. This was an incredibly damaging and unhealthy mindset to have, as it forced me to internalize everything I was feeling and not feel comfortable around those I was closest to. Recently, I have finally become not only comfortable, but confident with sharing my story to those around me. 

This brings me to the feeling that as a community we have to drastically change the way we talk about and perceive mental health issues. If we make the environment more open and understanding, people may have an easier time sharing their story early on. The more stories that are shared will hopefully work to lessen the stigma around talking about mental health in the first place. That was a main reason I decided to share what I went though 4 years later. I hope that it helps just one person see the light at the end of the tunnel and not feel so alone. Hive Theory stands for community and works to strengthen it with everything we do, and the mental health of a community is an incredibly important thing. That's part of the reason we started our People of FoCo campaign, to show the different types of people that make up our community and the problems that they all face. We want to show that to make a hive, you need many different bees with different strengths and weaknesses. 

We also hope to increase the amount of blog posts we do about important issues like mental health, to keep the dialog organic and flowing. Do you have a topic that you want to hear about? Let us know in the comments. 



Mindy often gets asked why she created Hive Theory. When the answer is really boiled down, its simple. To foster and share authenticity within the community. At Hive Theory we feel that authenticity is one of the most important elements of life. But it is often the most overlooked as well. Being authentic in everything you do, not just your work, is the easiest way to make more connections and to feeling more fulfilled. 

Authenticity is simply defined as "the quality of being authentic". Even though the definition is simple, the action of being authentic is often not simple at all. The root of being authentic is knowing what you are passionate about. When you know this, you can start to shape everything you do around this passion, which not only makes you more satisfied but it also has a massive benefit to the community you are a part of. When everyone in a community focuses on their passion, the community itself is more successful and supportive of itself. Hive has found that our passion is connecting people in the community, and so we have this at the core of everything we do.

Authenticity also means being authentic in your relationships. You cannot be an authentic person and member of the community if you are using your words and/or actions to bring down someone else in the community. Being authentic means sticking to your guns with your morals and your outlook on life, and not falling into a trap of negativity and competition within your network. Having a community as tight-knit as Fort Collins is a double edged sword. If there is one bit of negativity, it can easily spread through the community in a heartbeat, leaving distrust and competition in its wake. If you are being authentic to your true passion, you can choose to leave this negativity out of your life and network, leaving your authenticity and passion to shine through. 

Mindy BryantComment